Introduction
This policy explains how Yellow Card Financial Inc. (“we”, “us”, “our” and “ the company”) uses cookies and similar technologies to recognize you when you visit our website at www.yellowcard.io, any other pages, features, or content owned or operated by the company (websites). In addition, our Cookie Policy explains what cookies are, why and how we use cookies, the types of cookies we use, how third-parties we may partner with may use cookies on our websites, your rights to control our use of them and further information about cookies.In some cases we may use cookies to collect personal information or that becomes personal information if we combine it with other information.
What are cookies
Cookies are small data files that are placed on your computer or mobile device when you visit certain websites. Website owners widely use cookies to make their websites work, or to work more efficiently, as well as to provide reporting information. Cookies set by Us are called “first-party cookies” while cookies set by parties other than us are called “third-party cookies”. The third-party cookies enable third-party features or functionality to be provided through the website (e.g advertising, interactive content and analytics). The parties that set these third-party cookies can recognize your computer or mobile device both when it visits the website in question and also when it visits certain other websites.
Why do we use cookies?
We use first and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our websites to operate optimally and we refer to these as "essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interest of our users to enhance the experience on our online properties.
What Types of cookies do we use?
The following types of cookies may be used when you visit our websites:
First-party cookies
Our cookies are “first-party cookies”, and can be either permanent or temporary. These are necessary cookies, without which our website would not work properly or be able to provide certain features and functionality. Some of these may be manually disabled in your browser, but may affect the functionality of the website.
Third-Party Cookies
Third parties serve cookies through our websites for advertising, analytics and other purposes. Third-party cookies may be placed on your computer when you visit the website by entities that run certain services we offer. These cookies allow the third parties to gather and track certain information about you. Yellow Card Financial Inc. does not assume and shall not have any liability or responsibility to you or any other person for damages linked to the third party and its services. These cookies can be manually disabled in your browser.
Advertising Cookies
Advertising cookies are placed on your computer or mobile device by advertisers and ad servers to display advertisements that are most likely to be of interest to you. These cookies allow advertisers and ad servers to gather information about your visits to the website and other websites, alternate the ads sent to a specific computer, and track how often an ad has been viewed and by whom. These cookies are linked to a computer and do not gather any personal information about you.
Analytics Cookies
Analytics cookies monitor how users reach the website and how they interact with and move around once on the Site. In addition, these cookies let us know what features on the website are working the best and what features on the website can be improved.
Personalization Cookies & Understanding Our Business Users
Personalization cookies are used to recognize repeat visitors to the Site. We use these cookies to record your browsing history, the pages you have visited, and your settings and preferences each time you visit the website. For our B2B pipeline, when an anonymous website visitor fills out our form, their past web browsing history and UTM parameters are merged with their new CRM profile to help Sales understand their level of interest.
User Experience and Session Tracking
We record how users interact with our site, including mouse movements, clicks, and scrolling. We use this to identify and fix design issues and improve the overall user experience. While we record the action, the tool is configured to hide sensitive personal details and keystrokes from being captured.
Attribution Cookies
We use a specific cookie that lasts for 180 days to remember the very first link or source (e.g., a Google search or a LinkedIn post) that brought you to Yellow Card. This helps us accurately track which marketing efforts are successful in acquiring new business customers.
Security CookiesSecurity cookies help identify and prevent security risks. We use these cookies to authenticate users and protect user data from unauthorized parties.
Site Management Cookies
Site management cookies are used to maintain your identity or session on the website so that you are not logged off unexpectedly, and any information you enter is retained from page to page. These cookies cannot be turned off individually, but you can disable all cookies in your browser.
Other tracking technologies
In addition to cookies, we may use web beacons, pixel tags, and other tracking technologies on the website to help customize the website and improve your experience. A “web beacon” or “pixel tag” is a tiny object or image embedded in a web page or email. They are used to track the number of users who have visited particular pages and viewed emails and acquire other statistical data. They collect only a limited set of data, such as a cookie number, time and date of page or email view, and a description of the page or email on which they reside. Web beacons and pixel tags cannot be declined. However, you can limit their use by controlling the cookies that interact with them.
How can you control the use of cookies?
We use a Consent Tool to manage your privacy choices and comply with global privacy rules. This tool, which you can access anytime via the floating cookie icon on our website, allows you to change or withdraw your consent.
Your experience with the Consent Tool depends on your location:
In specific regions (like the EU, UK, Brazil, Canada, Australia, South Africa, China, and Nigeria): We will ask you to explicitly click to accept non-essential tracking before it starts. All non-essential tracking is blocked by default.
In all other regions: Tracking is enabled by default. However, you can easily opt out of non-essential tracking at any time using the floating cookie icon (Universal Preference Centre).
Setting your preferences using our Consent Tool is the main way to control non-essential cookies. While you can still use your browser settings to block cookies, doing so may affect your access to all of our website’s features and services.
Targeted advertising
In some circumstances, third parties may serve cookies on your computer or mobile devices through our websites for advertisement purposes. These entities may use information relating to your visits to our websites to provide relevant advertisements about goods and services you may be interested in. They may also employ technology used to measure advertisements’ effectiveness. Generally, this can be accomplished by using cookies or web beacons to collect information about your visits to this and other websites to provide relevant advertisements about goods and services of potential interest to you. The data collected through this process does not enable them or us to identify your name, contact details, or other details that directly identify you unless you choose to provide them.
Server-Side Conversions (Offline Tracking)
In addition to the tracking that happens in your browser, we also measure the effectiveness of our advertising campaigns by linking offline sales activity to ad interactions. When a business lead progresses through our internal sales pipeline (e.g., moves from initial interest to a qualified lead), we automatically send this event data directly from our customer systems to advertising partners like Meta (Facebook) and LinkedIn.
To ensure security and match you correctly, we send a scrambled (hashed) version of contact details like your email address and phone number along with the sales event. The advertising partners use this scrambled data to match you to your profile on their platform.
What this means for you: This process allows us to accurately measure our advertising returns and avoid showing you acquisition ads if you are already a sales lead. Since this data transfer happens directly between our servers and the ad partners, you cannot block it using standard browser settings or ad-blockers; it is managed by the consent you provide in our Consent Tool.
Updates
This cookie policy will be updated from time to time whenever the need arises. The essence is to ensure that the policy complies with operational, legal, and regulatory requirements and any changes thereof. Therefore, it is essential that you revisit our Cookie Policy regularly to stay abreast of any changes.