Yellow Card’s API & Widget: Exciting Plans for Enhanced Stablecoin Transactions in Africa

In December 2023, we launched our new Widget and API after conducting an in-depth analysis of the stablecoin market in Africa—a market we have led for several years. Historically, payment APIs and widgets have been scarce in the African market. The few available options often only support credit card payments, which are not widely accessible to most Africans. Moreover, these methods are typically not compatible with existing widgets. Our new Widget and API address these gaps by providing more inclusive and broadly supported payment solutions.

Yellow Card Widget and API: Enhancing Digital Transactions in Africa

The Yellow Card Widget and the Yellow Card Payments API each serve distinct purposes, catering to different needs across Africa's digital transaction landscape.

The Yellow Card Widget is a robust web tool designed specifically for businesses aiming to enhance their digital transaction capabilities. It supports the safe and straightforward buying and selling of digital assets within Africa and is available in 20 countries. The widget lets customers acquire coins through local payment options, such as bank transfers and mobile money, directly within a partner’s app interface. It simplifies the transaction process, offering a seamless user experience that integrates effortlessly with existing systems. Businesses can benefit from its ease of use, encouraging customer engagement and transaction frequency.

The Yellow Card Payments API, on the other hand, is geared towards facilitating local on & off-ramps, which can be used to facilitate cross-border payments and other financial services. It helps businesses by simplifying the process of offering local fiat pay-in (on-ramp) and pay-out (off-ramp) services, expanding a company’s reach and streamlining international transactions. The API is designed with localisation in mind, providing tailored payment solutions across the same 20 countries to meet regional needs and compliance requirements.

Both tools are crucial in enabling businesses to leverage local payment methods for buying and selling stablecoins easily. However, while the widget focuses on direct customer interactions within apps, the API expands a business's ability to efficiently handle diverse and complex payment landscapes. Yellow Card's commitment to continuous improvement is evident in our plans for future enhancements to further improve functionality and expand geographic coverage.

Q1 Highlights: Expansions and Strategic Partnerships

In the first quarter of 2024, the Yellow Card Widget made significant progress and formed essential partnerships. We introduced the Widget in Nigeria in December 2023, greatly expanding our presence in a primary African financial market. Additionally, at the beginning of the year, we broadened our cryptocurrency offerings by adding PYUSD to our growing list on Yellow Card, further enhancing our market adaptability.

Our growth with the Payments API has also been particularly noteworthy with key clients partnering with Yellow Card. The Strike x Yellow Card partnership aims to leverage our Payments API to grow its expansion in the African market. Strike customers can now seamlessly access local fiat on- and off-ramps and trade Bitcoin & USDT across 7 African countries through Yellow Card's Payments API integration.

Furthermore, our partnership with Due focuses on optimising our Payments API for cross-border payments. By working closely with Due, we aim to streamline operations and provide a more seamless experience for their customers, reinforcing our commitment to excellence.
Additionally, being named the Disruptor of the Year at the 2023 Africa Financial Industry Summit highlights our innovative impact on the financial sector. These achievements demonstrate our ongoing dedication to improving customer experiences and increasing our influence in digital finance.

Q2 Plans: Enhancements and New Features

For the second quarter, we have outlined plans for the Yellow Card widget to enhance its utility and accessibility:

1. Widget Sell Feature: We are introducing a new feature that allows customers to sell their cryptocurrencies directly through the widget. This sell functionality will enable customers to receive payments in local fiat currencies deposited directly into their bank or mobile money accounts. This development aims to provide a seamless and efficient transaction experience, ensuring customers can easily convert their digital assets into spendable cash without navigating complex processes.
2. Expanded Widget Availability: Another major initiative is to broaden the reach of our widget. We plan to make the widget available in all countries we currently support. This expansion will ensure that customers in all 20 supported African countries can access our widget's full range of services. We aim to democratise access to cryptocurrency transactions by removing geographical restrictions and fostering greater inclusion within the digital economy.

These enhancements are designed to improve the functionality of the Yellow Card widget and reinforce our commitment to making cryptocurrency transactions as accessible and user-friendly as possible across diverse markets.

Conclusion

As we move into the second quarter, the enhancements to the Yellow Card Widget underscore our commitment to continuous improvement and customer-centric innovation. By introducing the new sell feature and expanding our geographical reach, we are setting the stage for a more inclusive and efficient digital finance landscape.

These developments reflect our dedication to meeting our customers' diverse needs and reinforce our position as a leader in the digital finance space. We are excited about the future and remain devoted to further advancing the accessibility and functionality of our services to support our customers better.

Get in touch with our team now if you're interested in integrating our API or Widget for your business.