Yellow Card Financial Sets Its Sights On The Ivory Coast

Yellow Card Financial, the fastest growing cryptocurrency exchange on the continent, is expanding rapidly across Africa, announcing yet another country launch this month as they add Ivory Coast to their list of 16 countries.

Since launching in Nigeria in 2018, Yellow Card has made it their mandate to provide financial freedom for all by making it easy for anyone, anywhere in Africa to buy crypto using cash, mobile money, card and bank transfers at the best rates. 

Sylvio Contayon, Yellow Card country manager for the Ivory Coast, says he is optimistic about the journey ahead as Ivory Coast is an untapped market with a growing number of crypto enthusiasts.

"What excites us is that this is something new and unexplored in the Ivorian market." We have the opportunity to be the number one leader in the market by bringing something new and innovative to the table. "There are an estimated 343 000 crypto holders in Ivory Coast, and if we do things right, we could increase the stats, monopolise the market and become the leader in the country,” he said. 

Although crypto interest is growing rapidly, knowledge of the industry, its benefits and its use remains one of the biggest challenges. In the coming months, education will be the main focus for Yellow Card in the market.

“We want to address the knowledge gap by setting up activations in malls, conducting educational webinars, speaking at universities and promoting the Yellow Card Academy—a platform that shares information about cryptocurrency, blockchain technology, economics and financial literacy,” said Sylvio.

Read More: How to buy bitcoin in Ivory Coast 

Yellow Card will be entering into two strategic partnerships - one with a premium hotel that will allow customers to pay their hotel bills with cryptocurrency. The other is with an estate agency, which will provide people with the opportunity to buy real estate with cryptocurrencies  via the Yellow Card app. 

There is no doubt that now is the perfect time to start understanding and trading in the crypto space. So don’t be left behind, start trading with Yellow Card today - available on the App Store and Play Store.